Advertising
Librarian | Collection Development Policy | Edward R. Murrow College of Communication|
Use these links to navigate this page and learn more about Advertising in the WSU Libraries: Questions or book or journal requests for Advertising? Please contact Erica Carlson Nicol.
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Library Catalogs
- WSU Libraries' Catalog (aka Griffin): The library catalog includes books, journals (not journal articles), and media materials for all the WSU Library sites, in Pullman and across the state.
- Summit (Regional Libraries' Catalog): A system that allows users to borrow books owned by all publicly supported colleges and universities in Washington State and Oregon. Summit, unlike Griffin, also indexes some articles.
Recommended Databases and Indexes
- Business Source Complete (EBSCO): Index of over 1000 business and economics journals with 500 in full text including charts and graphics.
- Global Market Information Database (GMID): Provides key business intelligence on countries, companies, markets and comsumers. Covers over 350 markets and 207 countries.
- Communication and Mass Media Complete (EBSCO): Incorporates CommSearch (formerly produced by the National Communication Association) and Mass Media Articles Index (formerly produced by Penn State) along with numerous other journals
- Lexis-Nexis (Academic Universe): Contains a wide variety of business and legal information, including articles from major national and international newspapers, articles from business periodicals, and company financial information. Dates of coverage vary.
- ComAbstracts: Contains abstracts of articles from 40+ professional journals, primarily in broadcasting, journalism, general communication, mass media, and public relations. Dates of coverage vary. Available to those affiliated with the Pullman campus.
- Communication Abstracts: Provides abstracts of articles from 100+ professional journals in all areas of communication studies, as well as books. The online version covers from 1998-present. The print version covering1978-02/2007 is in the Holland and Terrell Reference section on the Index Tables.
- Choices 3 (formerly Simmons Study of Media & Markets): Available at the Choices 3 computer in the Terrell Library: click here for the user's guide.
- PAIS International: Contains citations with summaries for all types of publications in the area of world public affairs. It covers from 1972-present. The print version is also available in Holland and Terrell Reference on the Index Tables.
- PsycInfo: Citations with abstracts to articles in over 2,100 psychology research journals as well as dissertations and research reports; contains full text of 50 APA journals from 1894 on. Covers 1800s - present.
- Sociological Abstracts: Contains citations with abstracts to journal articles, books, conference papers, and dissertations. It covers from 1963-present.
- STAT-USA: (in-library access only) Includes US economic statistics and other selected information from government agency sources; international trade statistics from the National Trade Data Bank; and market and country research.
Reference Books
The Holland and Terrell Libraries' reference section is on the 1st floor behind the reference desk.- Ad $ Summary (LNA) Hol Reserve Desk or HF5801 .A21x
- Advertising Age Encyclopedia of Advertising HF5803 .A38 2003
- Brandweek Directory Hol Reserve Desk HF6182 .U5 A39
- Broadcasting & Cable Yearbook HF6146 .R3 B722x
- Consumer Magazine & Agri-Media Source (SRDS) HF5905 .S725
- Demographics USA HF5415.1 .D46
- Dictionary of Marketing and Advertising HF5415 .R577 1995
- Directory of Corporate Affiliations (5 vols.) HG4057 .A219
- Encyclopedia of Consumer Brands (3 vols) F5415.3 .E527
- Gale Directory of Publications and Broadcast Media. RefDesk Z6951 .A97
- History of the Mass Media in the United States P92.U5 .H55 1998
- International Encyclopedia of Communications (4 v.) P87.5 .I5 1989
- Lifestyle Market Analyst HF5415.33 .U6 L54
- Market Share Reporter HF4510 .M35
- Media Law Reporter (annual editions) KF2750 .A513
- Media Market Guide Hol Reserve Desk or HF5826.5 .M43
- Newspaper Advertising Source (SRDS) HF5905 .S73
- Radio Advertising Source (SRDS) HF5905 .S74
- Standard & Poor's Industry Surveys HC106.6 .S74
- Statistical Abstract of the United States Ref Desk (latest ed.)
- Survey of Buying Power and Media Markets HF5438 .S21x
- Standard Directory of Advertisers HF5805 .S7
- TV and Cable Source (SRDS) HF5905 .S745
- Ward's Business Directory of Private and Public Companies HG4057 .A575
Electronic Journals
If you cannot find a journal that you have reason to believe should be available at WSU, or you would like to have electronic access to, please contact Erica Carlson Nicol. WSU Lists its electronic journal holdings in two locations:
- Electronic journals can be found by searching by title in the Library Catalog. Records of electronic journals in the WSU Library Catalog contain hyperlinks to the journals.
- You can look in the WSU Electronic Journals List.
Freely available electronic Advertising journals may be found at the following sites:
- Business and Economics Journals (from the Directory of Open Access Journals - DOAJ)
- Marketing & Advertising Serials (from the Internet Public Library)
Internet Links
- Ad Resource Guide: Internet Advertising
- Advertising Research: (WSU guide - download it)
- Advertising Resources: University of Iowa
- Advertising World: University of Texas
- Hot List of Links to Advertising Links
- Internet Advertising Bureau, Resources & Research
- Political Advertising: University of Iowa
- Yahoo! Advertising & Marketing News