Collection Development Policies:
Communication
Purpose:
To support research and teaching leading to
undergraduate, masters, and doctors degrees in the Edward R.
Murrow School of Communication. Undergraduate areas of
specialization include: advertising, broadcasting, journalism,
public relations, and speech communication. Master's degree
areas of specialization include: interpersonal and organizational
communication, rhetoric, and mass media. Included in the mass
media emphasis are broadcasting, public relations, journalism,
advertising and media management. These programs integrate
relevant knowledge from diverse fields such as business,
education, English, engineering, law, political science,
psychology, sociology, as well as the core areas of speech
and mass communication. At present, communication programs
are not offered at any of the branch campuses, but courses
are taught at WSU Tri-Cities.
The current collection is adequate for undergraduate instruction
in the areas of specialization, but additional materials for
faculty and graduate student research should be provided.
In 1998, a Ph.D. program in Communication will be implemented.
In the interim, Ph.D. students may enroll in the interdisciplinary
studies doctoral program.
General Collection Guidelines:
- Languages:
English is the primary language of collection.
Highly selective purchases may be made in Romance or Germanic
languages, i.e., rhetoric, primarily. Works written in other
languages are ordinarily purchased only in English translation.
- Chronological Guidelines:
Primary emphasis is on materials
in the twentieth century, particularly those which are most
current. There is selective acquisition of historical materials.
- Geographical Guidelines:
Primary focus of interest is on
materials from the United States, Great Britain, and Western Europe.
There may be selective acquisition of materials in other geographical
areas.
- Treatment of the Subject:
Popular materials and upper-division
textbooks are selectively acquired. Lower-division textbooks and
juvenile materials are not ordinarily purchased. Collections of
writings by journalists, histories, case studies, and biographies
are selectively acquired.
- Types of Material:
Books and periodicals are the major
types of materials collected. Basic reference materials, such
as indexes, abstracts, encyclopedias, directories, etc., are
purchased. Government documents, Federal and Washington State,
are collected extensively. Serial publications such as proceedings
of congresses or conferences, reports of special investigations,
etc., are acquired selectively. Electronic resources, defined
as materials requiring the use of computers for access, will be
considered for purchase, subject to the general collection guidelines.
- Date of Publication:
Emphasis is on materials published
since 1980. Retrospective purchasing is very selective and may
involve microform, reprints, or photocopies rather than the
original format.
- Other General Considerations:
Other campus libraries
whose holdings supplement those of Holland and Terrell Libraries are the
Education Library and the Owen Science and Engineering Library.
Additional resources on the WSU campus include the Social
and Economic Sciences Research Center, which provides
assistance with statistical analysis and access to federal
census data tapes. Also, the Holland and Terrell Libraries purchases ICPSR
(Inter-University Consortium for Political and Social Research)
magnetic data tapes which are housed at the Media Materials
Center. As a supplement to Holland and Terrell Libraries' legal materials,
the University of Idaho's Law Library may be used for in-depth
legal research.
Observations and Qualifications by Subject with
Collection Level:
Advertising:
C(1) / B
Emphasis is on current research on advertising effects,
campaign strategies and campaign development. Students
and faculty in business, especially marketing and
management, also use these materials.
Exceptions:
Management of advertising campaigns, media advertising
(radio, TV, newspapers); advertising theory:B
Applied Intercultural Communication:
C(1) / B
Emphasis is on the current multicultural organization
and international issues in communication. Students
and faculty in anthropology, business, comparative
ethnic studies, political science, sociology, and
women's studies also use these materials.
Exceptions:
Multicultural organizations and communication: B
Gender, race, class, sexual orientation, and the media: B
Broadcasting Management, News, and Production:
C(1) / B
Emphasis is on current research on the effects
of television, radio, and new technologies on
audiences, as well as broadcasting institutions
and regulation. Includes broadcast news writing,
production, reporting, and editing.
Exceptions:
Materials relating to Edward R. Murrow: B
Broadcasting theory; new technologies: B
Communication Studies:
C(1) / B
Emphasis is on current research dealing with public speaking,
interpersonal communication, public address, rhetoric,
argumentation, persuasion, communication and leadership,
and communication for effective citizenship.
Exceptions:
Freedom of the press; journalistic ethics: B
Journalism theory; newspaper management: B
General Communication:
C(1) / B
Emphasis is on current research on communication theory,
argumentation, ethics, history of mass media, legal
ramifications, media effects, organizational functions,
media and social structures, organizational functions,
persuasion, and public relations campaigns. Government
publications, including regulatory and statistical materials,
are essential.
Exceptions:
Media management; communication theory; new
communication technologies; ethics; effects of
mass media; communication research: B
Media and the Law:
C(1) / B
Emphasis is on the current legal environment,
governmental regulation of telecommunications, political and
historical impacts upon mass media, and First Amendment issues.
Exceptions:
Communication issues related to the First Amendment: B
Mary Nofsinger
Spring 2004